“Ecological footprint” is a measure for our relation to the earth: an estimate of the amount of land that we each require to provide for our consumption. The figure below, which I took from Wikipedia, indicates that in 2005, 2.1 global hectares were available per person. It also shows that not everybody’s footprint is equal. A list of countries gives more precise data: in 2006, the USA footprint per person was 9 global hectares, Spain 5.6, The Netherlands 4.6, Thailand 1.7, Malawi 0.6, just to give some examples.
For 2006, humanity’s total ecological footprint was estimated at about 1.4 the capacity of the planet. So people consume more than the earth allows, or rather people in the rich countries do. Therefore, one way to address the 10-90 gap is through research into the question how to reduce the ecological footprint in prosperous countries. In column # 20, I mentioned in vitro meat as a potential contribution of biotechnology. Today, let me place that approach in a wider context.
In Prosperity without Growth?, published as a report as well as a book in 2009, Tim Jackson questions, for rich countries, the basic assumption that economic growth is necessary for prosperity. The query is possible on the basis of the increasingly confirmed observation that once basic needs are fulfilled, material wealth does not add to happiness. Yet economic growth continues to be seen as an absolute necessity for social stability. Market economies have a central engine that keeps this growth going. Jackson calls it “the iron cage of consumerism”, in which the restless desires of consumers are the perfect complement for the restless innovation of entrepreneurs. In order to preserve such growth in a finite world, much hope is now invested in “decoupling” environmental effects from growth. But Jackson argues on the basis of empirical data that the hope is vain: even ambitious “New Green Deals” will only lead to a relative decoupling. As long as growth is imperative, any absolute decline of harm is a myth.
Work in at least two directions is needed, according to Jackson. First, there is an urgent need for macro-economic models as a guide to economic stability without growth. Although the early economist John Stuart Mill (as well as “Keynes himself”) acknowledged the possibility of a steady state economy, there is at present no macro-economic model for sustainability, he argues.
Second, the “social logic of consumerism” is in great need of change. Jackson argues for the development of new approaches to flourishing, which can take leads from nascent unhappiness with consumerism, and from the data that suggest that after a certain level, material prosperity and happiness are not synonyms, sometimes not at all. Nevertheless, the required change is a deep one in a system that is built on ever-increasing consumption. Simplistic exhortations to resists consumerism are doomed to failure, as long as the imperative of economic growth makes all the social messages point in the other direction. New ideals of human and social flourishing are necessary, which enable people to “downshift” while at the same time participating meaningfully in society. Perverse incentives for status competition must be dismantled, and new structures should be developed that provide capabilities for people to flourish.
Jackson’s book strongly suggests that new technologies are not enough; they have to be embedded in new ideals of economic success and of human flourishing. But an even stronger relativizing of technology is implicit in the book: the imperative of technological innovation is part of the problem, since it is strongly associated with the central engine of growth. I suspect that a more sustainable attitude to technology is a pragmatic one, which is just as happy with traditional and simple solutions to global problems as with new and high tech ones.
This conclusion is exactly the same as last week’s. Apparently, when the starting point of thought is not technology but the problems of the world., it is my inevitable conclusion.